RE*Generation

The RE*Generation

Past Initiatives

Virgin Mobile USA Announces Lineup for 2013 Virgin Mobile FreeFest presented by Samsung on Wall of Homeless Youth Shelter

July 2013

Today, with typically unique and unusual fanfare, the lineup for the 2013 Virgin Mobile FreeFest presented by Samsung was revealed on a wall mural at The Sasha Bruce RE*Generation House homeless youth shelter in Washington, D.C., the primary beneficiary of this year's proceeds. To view the video reveal, click here. The Billboard award-winning festival will be held Saturday, Sept. 21 at Merriweather Post Pavilion in Columbia, Md. For the fifth year in a row, Virgin Mobile will "Let Free Ring" by giving free tickets to tens of thousands of lucky music fans.

Known for the inventive, unexpected experience and unforgettable performances, FreeFest will feature some of the most talked about, most appreciated and most eclectic artists - filling two Main Stages and the Dance Forest.

Virgin Mobile FreeFest will feature on the Main Stages: Vampire Weekend, The Avett Brothers, Pretty Lights, Robin Thicke, MGMT, Kaskade, City and Colour, Icona Pop, CHVRCHES, The Knocks, Black Joe Lewis, Sky Ferreira and Little Green Cars. The Dance Forest will feature Madeon, Gareth Emery, Washed Out, Manufactured Superstars, Conogorock, TJR and Ghost Beach.

Thanks to the generosity of fans over the last four years, the festival has raised enough money to build The Sasha Bruce Re*Generation House by Virgin Mobile, which is a transitional home for homeless youth in Washington, D.C. This year's contributions will go to running and maintaining the house for years to come.

VIRGIN MOBILE PARTNERS WITH LADY GAGA'S "BORN THIS WAY BALL" TOUR TO EMPOWER FANS THROUGH SOCIAL OUTREACH

December 2012

Virgin Mobile USA today announced it will be rejoining Lady Gaga for her 2013 North American "Born This Way Ball" Tour and will be calling on fans to step up to support both its Re*Generation program to combat youth homelessness as well as Lady Gaga's Born This Way Foundation. During each show across 39 cities in U.S. and Canada, Lady Gaga will call one lucky fan from a Samsung Galaxy smartphone and publicly announce a $5,000 donation made by Virgin Mobile in the fan's name to a local homeless youth shelter in addition to receiving an immediate seat upgrade for the evening's show and having the opportunity to increase the donation amount by either sharing the news virally or volunteering their time at a local homeless youth shelter.

Also, in a sign of solidarity for struggling members of their community, fans at the show will be encouraged to tweet a picture of themselves along with the hashtag #bornbrave to @VirginMLive, and Virgin Mobile will then donate an additional $1 for every tweet to the local Youth Homeless shelter. The company will also be partnering with Virgin Mobile Canada across 6 cities in that country.

As part of the tour, a personal message from Lady Gaga will be shown to her fans at the beginning of each show educating her "Little Monsters" on the issue of youth homelessness and empowering them to support Re*Generation, Virgin Mobile's initiative to help homeless youth throughout the U.S. and Canada. Additionally, fans can donate to Re*Generation on Lady Gaga's social networking site http://www.LittleMonsters.com, as well as through the Little Monsters mobile app for iOS and Android.

WHAT'S TRENDING AND VIRGIN MOBILE TO LAUNCH THE FIRST ANNUAL TUBE-A-TWEET-A-THON HOLIDAY SPECTACULAR BENEFITTING YOUTH HOMELESSNESS

December 2012

Today, the online, Emmy-nominated interactive talk show on YouTube, What's Trending, announced it has teamed up with Virgin Mobile to present the first annual TUBE-A-TWEET-A-THON HOLIDAY SPECTACULAR. The event will be the first ever livestreamed variety show, with all donations benefitting the Covenant House, a non-profit organization with shelters around the country serving homeless youth. The Covenant House has shelters in 22 cities throughout the United States, Canada and Latin America, including homes in New Jersey and New York that were recently decimated by Hurricane Sandy.

Airing on December 13th on http://YouTube.com/WhatsTrending at 6 p.m. PT / 9 p.m. ET, THE TUBE-A-TWEET-A-THON HOLIDAY SPECTACULAR will bring together a collection of celebrities, musicians and the world's biggest stars on YouTube reaching every corner of the online community and a combined audience of tens of millions for a night of comedy acts, musical performances and goodwill, and igniting a charity Tweetup using the hashtag #Tubeathon. Donations can be made via Twitter or online at http://www.virginmobilelive.com/donate. For every tweet using the #Tubeathon hashtag, Virgin Mobile will also donate $1 to Covenant House up to $50,000, making this a live holiday experience unlike any other and a variety show truly for the digital age.

Performers and appearances include a mix of celebs and comedians like Kevin Pollak, Heather McDonald, Josh Malina, Doug Benson, YouTube stars iJustine, the cast of Annoying Orange, Shay Carl, My Drunk Kitchen's Hannah Hart and Daily Grace as well as musicians Pentatonix, The Gregory Brothers and American Idol's Pia Toscano, and many others to be announced. New York bands will be playing remotely from Virgin Mobile Live's studio in downtown Manhattan.

2012 Virgin Mobile FreeFest Presented by LG Breaks Records

October 2012

Thanks to the 50,000 people in attendance at the 2012 Virgin Mobile FreeFest presented by LG, a record-breaking $250,000 was raised for Virgin Mobile USA's initiative The Re*Generation, to address the needs of homeless youth. Last year's FreeFest raised enough money to help build a Re*Gen youth homeless shelter in Washington, D.C., run by Sasha Bruce. The Re*Gen House will open later this fall. Funds raised this year will go toward operating the shelter for two years.

Held Saturday, Oct. 6, at Merriweather Post Pavilion in Columbia, Md., the award-winning festival - produced by I.M.P. and free for attendees - is known for its unforgettable performances and inventive and unexpected experiences like circus performers, a skateboard park, and the live project painting at the LG Optimus Elite ChromaCube. Fans had several ways to donate to The RE*Generation, including riding the Virgin Mobile Ferris wheel to get an aerial perspective of the grounds.

The 40 acres, two main stages and a dance forest featured Jack White, Skrillex, M83, NAS, ZZ Top, Santigold, Alabama Shakes, Ben Folds Five, The Dismemberment Plan, Allen Stone, Trampled by Turtles, Portugal. The Man, Future Islands, Justin Jones, Above & Beyond, Porter & Zedd (Back to Back), Thomas Gold, Nervo, Alvin Risk, Penguin Prison and Volta Bureau.

Once again, Sir Richard Branson, Virgin Group chairman, spent the day at the festival, watching the show from the pit, greeting fans with a champagne toast from the roof of the main stage pavilion and guest-bartending with Australian dance music twins Nervo. Photos of the festival can be downloaded at Virgin Mobile Live.

This is the seventh year Virgin Mobile has conducted the music festival in Maryland - the fourth year the event has been free.

Virgin Mobile USA Asks Consumers to "Do Whatever It Takes" to Help End Youth Homelessness

November 2011

Virgin Mobile USA will seek to again focus public awareness specifically in November, which, through the wireless carrier's efforts, was designated as National Homeless Youth Awareness Month by the U.S. Congress. The RE*Generation - Virgin Mobile's charitable initiative focused on empowering a generation to help its own - are inviting people to help raise awareness and join the cause to end youth homelessness through the new "Do Whatever It Takes" campaign.

Do Whatever It Takes (www.dowhateverittakes.org) is a campaign that encourages participants to "do whatever" to create opportunities for homeless youth to have the bigger futures they deserve. Using their personal talents, creative and quirky ideas - be it dancing in a leotard and tutu during that important presentation, eating a plate of jalapenos or speaking in gibberish for 24 hours - through viral videos, all of which will showcase the most jaw-dropping, hilarious, and all in good fun activities America's young adults can offer in the name of helping homeless youth. Each stunt will have a monetary donation goal set by the person volunteering so when their donation goal is met they will deliver their stunt.

Record Demand for Tickets "Frees" Out 2011 Virgin Mobile FreeFest Presented by Kyocera

July 2011

Once again, Virgin Mobile FreeFest tickets have "free'd-out" in just a few minutes, but Virgin Mobile USA, creator of one of the largest and most critically acclaimed music festivals in the country, today announced that music fans need not worry. Those still wanting to attend can volunteer their time at homeless youth shelters in Maryland, Washington, D.C., and Virginia to earn a ticket to FreeFest through The RE*Generation program, Virgin Mobile's charitable initiative focused on ending youth homelessness.

The 2011 Virgin Mobile FreeFest presented by Kyocera will take place Saturday, Sept. 10, at Merriweather Post Pavilion in Columbia, Md. Those scheduled to appear at this year's FreeFest are The Black Keys, Deadmau5, Cee Lo Green, TV on the Radio, Patti Smith, Empire of the Sun, Cut Copy, Grace Potter & The Nocturnals, Okkervil River, Big Sean, Two Door Cinema Club, Alberta Cross, and Bombay Bicycle Club. The Dance Forest will feature James Murphy, Calvin Harris, Ghostland Observatory, !!!, Porter Robinson, Eclectic Method, and Teddybears.

VIRGIN MOBILE FREEFEST TURNS STREET PERFORMERS LOOSE IN WASHINGTON, D.C. TO RAISE MONEY FOR YOUTH HOMELESS ORGANIZATIONS

August 2009

This year's Virgin Mobile FreeFest continues to give back by unleashing street performers in Washington, D.C. and surrounding metro areas in the days leading up to FreeFest on August 30th at Merriweather Post Pavilion, in Columbia, Md. Street performers including singer/songwriters, visual artists, comedians and dancers will all be entertaining the crowds at Will Call ticket locations: the 9:30 Club and Merriweather Post Pavilion and at Dupont Circle in D.C. to collect cash donations from the public to benefit youth homeless centers through The RE*Generation program, Virgin Mobile USA's initiative to help homeless youth.

LET FREE RING! VIRGIN MOBILE USA ANNOUNCES 2009 "FREEFEST" TO GIVE BACK IN BAD ECONOMY

June 2009

Speculation and predictions that have filled blogs and discussion boards can be put to rest. The Virgin Mobile Festival is returning, but with a catch. Admission will be free. Speculation and predictions that have filled blogs and discussion boards can be put to rest. The Virgin Mobile Festival is returning, but with a catch. Admission will be free. The move celebrates both a giveback to music fans in a bad economy as well as an effort to solicit donations to homeless youth agencies in need around the country via The RE*Generation, Virgin Mobile's charitable arm.

VIRGIN MOBILE USA DEBUTS HOMELESS YOUTH TV

Nov 2008

On Nov. 11th, Virgin Mobile launched HYTV, the Homeless Youth TV Network, a new online campaign featuring such programs as "Meal or No Meal," "American Idle," "My Street 16," and "Project Runaway." Focused on raising awareness of the plight of more than one million youth living on the streets, HYTV delivered a new type of reality.

"IN MY SHOES" DOCUMENTARY SHARES THE EXPERIENCE OF HOMELESS YOUTH IN NYC

In My Shoes, an original documentary created by Urban Arts Partnership's Media Activists. The film shares the experiences of Clevins, Jackie, Tyrone and Lyssette as formerly homeless teens in New York City.

Urban Arts' partner, Devani Footwear, has kindly donated 100 pair of shoes to the Txt2Clothe program to help encourage In My Shoes viewers to imagine a day in the shoes of a homeless teen.

YOU ______, WE DONATE AT BLANK2CLOTHE.COM

In July 2008, Virgin Mobile launched Blank2Clothe.com, a site where you came up with your own unique ideas on how to donate to homeless youth and express them through video. Whether it was Skydive2Clothe, Dunk2Clothe, Cartwheel2Clothe, Breakdance2Clothe, or Contort2Clothe, you came up with a way to record yourself performing any one (or more) of your most unusual talents, and upload your video. For every video posted (and approved by our screeners), we donated an item of new clothing to a homeless young person. Then for every five people who watch your video, we'll donate another piece of new clothing.

Beyond the clothing donations, Blank2Clothe videos were a way to help raise awareness around the issue of teen homelessness here in the US. And at the same time, video sent a message to the one million homeless kids out there: "Hey, I'm aware of your situation. I care about you and I want to help!"

24-HOURS ON THE STREET

Feb 2008

Virgin Mobile is a proud sponsor of The Little Red Wagon Foundation's "24-Hours On the Street" event in Brandon, FL on April 25-26, 2008. By spending an entire day (and night) on the street, 50 kids and 10-15 volunteers will have the chance to experience some of the challenges and hardships that homeless young people face every day.

Learn more

VIRGIN MOBILE WINS THE GOLDEN PEN AWARD

Jan 2008

The National Network for Youth, one of the most well respected advocates for homeless youth, recently honored Virgin Mobile with the "Golden Pen Award." This annual award recognizes excellence in reporting on youth issues and was presented to Virgin Mobile for our efforts to raise awareness of homeless youth through The RE*Generation. Past winners include Newsweek for a special report on teen issues, Kazi for his work on The Hip Hop Project, Connie Chung for a documentary on runaway youth, and Judging Amy for the show's sensitive portrayal of homeless and at-risk kids.

Virgin Mobile traveled to Washington, D.C. to accept the award at the National Network for Youth Symposium. This year's winners also included XM Radio's Bob Edwards for his on-air documentary about homeless youth, US Rep. Ruben Hinojosa who is sponsoring the "Place to Call Home" bill, and a handful of other outstanding advocates. It was an amazing experience to be in the company of these champions of homeless youth.

Virgin Mobile wants to share this award with all of our customers. Without you and your concern for homeless youth, we wouldn't be able to make such a positive impact on the national level. Keep it up!

To kickoff National Homeless Youth Awareness Month, Virgin Mobile hosted a five-star benefit gala at Skylight Studios in New York City. Artwork by 21 of today's hottest artists was auctioned off to benefit The RE*Generation's charitable partners and raise awareness around youth homelessness.

The event featured a screening of the compelling documentary about a homeless teen entitled "Carissa." James Murphy of LCD Soundsystem DJ'ed the event, and a special guest appearance was made by Sir Richard Branson.

Congress designated last November as National Homeless Youth Awareness Month, but there's still a lot more work to be done. Send a letter to your local member of Congress to ask for their continued support in the fight against youth homelessness. Or, click on one of the links below to learn more about pending legislation affecting homeless youth.

NATIONAL HOMELESS YOUTH AWARENESS MONTH

Nov 2007

In April 2007, The RE*Generation Task Force hit Capitol Hill to convince Congress to establish a National Homeless Youth Awareness Month. We met with fourteen different members of Congress and asked them to support legislation that would establish an annual Awareness Month beginning this November.

"Squatter," who became homeless at age 15, captured the attention of everyone we met when he shared his story of living on the streets. Thanks to him and the rest of our Task Force partners, we managed to gain the support of Senator Frank Lautenberg (D-NJ), Congressman Jim McDermott (D-WA 7th), and Congressman Mike Fergusson (R-NJ 7th).

The resolution was introduced in Congress and passed into law this spring. Special thanks to Jewel for helping us announce the passage of the resolution and testifying at the youth homelessness hearing!

Please check out the National Homeless Youth Awareness Month page for a list of ways that you can help.

NINE YEAR-OLD TAKES INCREDIBLE STEPS TO HELP HOMELESS TEENS

Oct 2007

Zach Bonner, a nine year-old boy from Florida, has pledged to walk 246 miles across his state in honor of National Homeless Youth Awareness Month! If he can walk across Florida, the least you can do is make a donation. Check out his Web site at www.littleredwagonfoundation.com to learn about Zach and pledge your support.

THE RE*GENERATION SUPPORTS "THE CARISSA PROJECT"

Oct 2007

The RE*Generation is a proud partner of The Carissa Project, an eye-opening documentary short about Carissa Phelps by filmmaker David Sauvage.

Abandoned at the age of 12, Carissa was homeless and forced into the hidden world of child prostitution. She faced abuse, rape, and an unsympathetic justice system all before the age of 13.

Now an adult with dual law and MBA degrees from UCLA, Carissa is partnering with The RE*Generation to help homeless kids, and the people that work with them. She hopes that her life inspires others to achieve their full potential.

Carissa knows firsthand that many vulnerable children in the U.S. have been taken hold by a child sex industry that has been ignored for too long. To learn more about Carissa, and her reach out efforts, visit www.carissaproject.com

TXT2CLOTHE

May 2007

In November 2006, The RE*Generation teamed up with American Eagle Outfitters and StandUp For Kids on a mission to help clothe homeless youth. We set a goal of donating 68,405 items of clothing to kids living on the streets. We're happy to announce that we surpassed that goal as of April 2007! With your help, thousands of homeless kids now have some nice, new clothes.

We've set a new goal of donating 112,007 items of clothing in honor of the inaugural National Homeless Youth Awareness Month happening this November. And we're thrilled to have Levi Strauss Signature join us as a new Txt2Clothe partner to help fulfill our goal! But we still need your help. Help clothe a homeless teen right now by texting the word "KARMA" to 68405. Thanks!

THE RE*GENERATION GALLERY ARTWORK DEBUTS AT THE 2007 VIRGIN FESTIVAL BY VIRGIN MOBILE

Aug 2007

The RE*Generation rolled out in full force at Virgin Festival by Virgin Mobile in Baltimore on August 4 and 5. The Festival featured The RE*Generation Gallery artwork from over twenty artists in The RE*Generation dome at the festival. Festival goers also had the opportunity to meet representatives from The RE*Generation's charitable partners and learn from the experts how they can help homeless youth.

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IMAGES COURTESY OF JDK