will be introducing two new programs: 1) Mobile Advertising - which allows Virgin Mobile USA
to use information it collects to provide service to you to make the ads you see on your device
more relevant (You must opt in to this program) and 2) Reporting & Analytics - to create and
share certain business and marketing reports (You may opt out of this program.). We will not
share any information that identifies you personally under either of these new programs. For
detailed information on these programs and to learn how to opt in or out, please visit
PLEASE NOTE: Assurance Wireless customers are not included in these programs.
"we", "us", "our") will collect, access, use or disclose your personal information. It
applies to all of our products, services and websites ("Services"). A few of our Services
may be covered by different privacy policies and in the event of a conflict between the
two, the product or service specific policy governs. Our collection, use, access, disclosure
and safeguarding of your personal information is subject to U.S. law.
USE OF PERSONAL INFORMATION
INFORMATION WE SHARE
NETWORK AND INFORMATION SECURITY
INFORMATION CHOICES AND CHANGES
UPDATING THIS POLICY
YOUR CALIFORNIA PRIVACY RIGHTS
We collect personal information about you in various ways. We may also get information from
other sources and may combine it with information we collect about you. Personal information
is information that identifies or is associated with a specific person, such as a name, address,
telephone number, e-mail address, or information about activities directly linked to that person.
Personal information does not include information that is not used to identify you, including
aggregate or anonymous information.
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Information you give us: You may give us
information in a variety of ways, including when you sign up for or use Virgin Mobile Services,
communicate with customer care or register on one of our websites. For example, you may provide
us information such as our name, billing address, telephone number or e-mail address. We also
collect information about your demographics, activities, location and personal preferences.
Third-party providers, whose sites are featured on and accessed via our website, may collect
information as well. Such collection and use of your information is governed by the third party's
If we have trouble processing your order, the contact information you provide is used to get in
touch with you. We also use this contact information to provide you with updates regarding your
current phone or service and to provide you with information about Virgin Mobile promotions and
Virgin Mobile may offer the opportunity to participate in contests, giveaways, or other similar
promotions we sponsor. Except as explained otherwise in the rules for a particular contest,
giveaway, or promotion, any personal information you provide will be used in accordance with
Information we automatically collect: We
automatically receive certain types of information whenever you use our Services. We may collect
information about your device such as the type, version of operating system, signal strength,
whether it is on and how it is functioning, as well as information about how you use the device
and services available through it, such as your call and data usage and history, your location,
web sites you have visited, applications purchased, downloaded or used and other similar
information. We may link information we collect with personal information, such as information
you give us at registration and check out. We may use systems or tools to follow your use of our
Services and other applications, including using cookies, web beacons and other mechanisms, along
with analysis of network and device information. For example, we allow collection by analytic
service provider(s) of site click-stream and cookie data to help us track aggregate and individual
to save your shopping cart or set preferences. Advertisers and ad networks that serve ads on our
sites may also use their own mechanisms, including cookies. These third party cookies or tools
are governed by the privacy policies of the entities placing the ads and not by this policy.
Information from other sources: We may obtain
information about you from outside sources and add it to or combine it with your account
information. For example, we often receive information from the retailer from whom you purchased
your Virgin Mobile phone or device prior to initiating service with us. We also may use
commercially available demographic and marketing information from third parties to help us
better serve you or inform you about products or services that we think will be of interest to you.
Virgin Mobile USA's Use of Personal Information
We use personal information for a variety of purposes, including providing you with Services. We
use your personal information to do things like:
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- Process your orders.
- Protect our rights and property and those of our customers.
- Respond to legal process and emergencies.
- Develop or inform you of new products and services.
Anonymize or aggregate personal information for various purposes like market analysis or
traffic flow analysis and reporting.
- Monitor, evaluate or improve our products, Services, systems or networks.
- Customize or personalize your experience with our Services.
Customize or personalize online advertising to bring you
information about products and services of Virgin Mobile or others that may interest you,
including co-branded offers.
Tell you about products or services from Virgin Mobile or others that better meet your needs.
More specifically, and as permitted by law, Virgin Mobile may use e-mail, telemarketing,
direct mail and wireless messages to inform you about products or services we think will
Information We Share
Information about our customers is one of our most important business assets, and therefore we
strive to protect it and keep it confidential. We do not share information that identifies you
personally with third parties other than as follows:
Virgin Mobile USA's Service Providers. We may share personal information with third parties who
perform services on our behalf.
Third Party Verification Services. We may share limited personal information (e.g., address,
phone number) with non-Virgin Mobile entities to assist with identity verification, and to prevent
fraud and identity theft.
Other third parties with your consent. We may share information with other third parties with
your consent. For example, you may agree to our sharing your information with other third parties
to hear about their products and services. Use of the information you agree to share will be
subject to those third parties' separate privacy policies.
Disclosures to Third Party Application and Service Providers. You may choose to use services and
products offered by third party providers through our Services or devices such as third party
applications. When you leave our network you may also use mobile roaming services provided by
third parties. Your use of such services and applications may result in these third parties
collecting your personal information and obtaining information from Virgin Mobile, including
location information (when applicable). You may also choose to give personal information directly
to third parties when using our Services. In each case, personal information you give a third
party will be subject to its terms, conditions and policies - not this policy. You should review
Business Transfers. Personal information about you may be disclosed as part of any merger,
acquisition, sale of company assets or transition of service to another provider. In the
unlikely event of an insolvency, bankruptcy or receivership, personal information may also be
transferred as a business asset.
Protection of Virgin Mobile and Others. We may access, monitor, use or disclose your personal
information or communications to do things such as:
- comply with the law or respond to lawful requests or legal process;
protect the rights or property of us, our agents, members, our customers, and others
- respond to emergencies;
- initiate, render, bill, and collect for services; or
facilitate or verify the appropriate calculation of taxes, fees, or other obligations due
to a local, state, or federal government requirement; or determine eligibility for
We may share information that is de-identified or in an aggregated form that does not directly
identify you. We share de-identified or aggregate information for purposes such as to:
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Conduct market or traffic flow analysis and reporting or produce or facilitate production
by others of business and marketing reports to share with third parties. For example, we
may aggregate customer information across a particular region and create a report showing
that 10,000 subscribers from a given city visited a sports stadium. If you do not wish for
us to use your information to produce de-identified and aggregated data sets in the reports
we share with third parties, you may opt out at any time. See
virginmobileusa.com/privacy for details.
Assurance Wireless customers are not included in this program.
With your opt-in consent only, customize or personalize advertising based on information
we collect about your use of your wireless device in order to provide wireless service to
you. For example, we may use information about your mobile web browsing or use of mobile
applications to deliver advertisements tailored to your interests, and we may share
de-identified information about your use of your device with third parties so that they
can tailor advertising to your interests based on that information. To participate in
this program, you must opt in. See virginmobileusa.com/privacy for
details on how to do so. Assurance Wireless customers are not
included in this program.
Network and Information Security
We maintain a variety of physical, electronic and procedural safeguards. These safeguards help
protect your personal information from loss, misuse and unauthorized access, disclosure,
alteration and destruction. Be sure to use a strong account PIN to access your information on
our websites and not one you use for other services.
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Virgin Mobile does not knowingly collect personal information from children under the age of 13.
You should also be aware that wireless devices and services purchased for family use may be used
by children under 13 without the knowledge of Virgin Mobile. If that happens, any information
collected from the usage will appear to be the personal information of the actual adult
subscriber and treated as such under this Policy.
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If you have any questions about Virgin Mobile's policies around children's privacy, please contact
Virgin Mobile Customer Care at 877-877-8443.
Information Choices and Changes
We offer you choices regarding how we contact you for marketing-related communications and whether
we use information regarding your online or mobile web activities for marketing purposes. We also
offer you choices regarding the use of de-identified information to make ads you see on your mobile
device more relevant and to produce or facilitate production of business and marketing reports
shared with third parties. Visit www.virginmobileusa.com/privacy
to learn about your choices and how to register your privacy preferences with us.
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You may also let us know that you do not want us to contact you for marketing purposes. If you are
a Virgin Mobile customer with a No Annual Contract account, to change your notification settings,
or to change any of your personal information, click
here to log in to your Virgin
Mobile account and go to the "My Account" page (then select Account Info and then Contact Info).
If you are a Virgin Mobile customer with a Contract account, to change your notification settings,
or to change any of your personal information call 877-877-8443.
If you register a do-not-contact request, we still may contact you for non-promotional purposes,
such as emails or wireless messages related to your account or our ongoing business relations.
If you disable cookies on your Internet browser, you also may stop some collection and use of
data when you visit our websites. If you would like to change certain Virgin Mobile account
information, you may create an online account and manage your account online. For more
information, visit www.virginmobileusa.com.
in the future, we'll post the new policy promptly. When we change the policy we will give
notice by changing the date it was last updated or as required by law. By using
virginmobileusa.com, you agree that your visit to our site abides by the information contained
in our Visitor's Agreement and Acceptable Use Policy.
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Your California Privacy Rights
Virgin Mobile shares personal information between Virgin Mobile affiliates and marketing agents
for marketing purposes. Virgin Mobile does not disclose customers' personal information to third
parties for the third parties' direct marketing purposes without your consent. California
residents may request the categories of personal information Virgin Mobile shared with its
affiliates during the previous calendar year, if any. Written requests may be sent to the
Office of Privacy - Legal Department, Virgin Mobile USA, P.O. Box 4600, Reston, VA 20195. Virgin
Mobile will respond to these requests within 30 days. Requests that come to us by other means
may result in a delayed response.
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Questions or Concerns
on the Customer Support tab or call Virgin Mobile Customer Care at 877-877-8443. If you prefer,
you also may write us at Office of Privacy - Legal Department, Virgin Mobile USA, P.O. Box 4600,
Reston, VA 20195.
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